Each entry below is a post that's already drafted and waiting for you. 4 min read
The titles tell attorneys what they'll learn. The line underneath — the post's job — tells you what it's really for. Some posts retire an objection, some demonstrate the work product, some exist purely to be bookmarked. Sequenced together, every cluster gets steady coverage and the price questions get answered early, because price questions are what block inquiries.
The five clusters
Each entry also carries its shape — Essay, Reference, or Walkthrough — and a marker for the eight posts that get FAQ structured data on publishing day.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
The rotation at a glance: no cluster ever goes quiet for long, and cluster A (the objection-killers) opens both years.
Tick the box when a month's post is live. This page remembers your check-offs (in this browser) and shows where you are in the campaign. The gold ring marks the current month — your “you are here.”
0 of 24 posts published
Year One — Objections down, services visible
-
M1Jul 2026
Retires the #1 objection — ethics — before anyone has to ask.
-
M2Aug 2026
Shows your work product side by side — expertise by demonstration, not claim.
-
M3Sep 2026
Proves you've sat where adjusters actually read.
-
M4Oct 2026
Answers the money question plainly — price questions block inquiries.
-
M5Nov 2026
The bookmark post — three formats from one transcript. Bookmark is the goal.
-
M6Dec 2026
Names the ceiling every solo knows — sets up the whole delegation argument without selling.
-
M7Jan 2027
Honest numbers attorneys can quote — and search for.
-
M8Feb 2027
Retires the trust objection — describing your real process is the marketing.
-
M9Mar 2027
The quarter's lead magnet — print it, run it, trade it for newsletter signups.
-
M10Apr 2027
Reframes delegation as workflow design, not abdication.
-
M11May 2027
Proves you've been inside real trial prep — the credential this audience respects most.
-
M12Jun 2027
Year-one capstone: the honest hiring math — honesty is what converts.
Year Two — Depth, authority, and the decision
-
M13Jul 2027
Shows exactly what attorneys get — the post format mirrors the deliverable.
-
M14Aug 2027
Draws the line where paralegal prep ends and attorney judgment begins.
-
M15Sep 2027
Diagnoses the stalled demand — and completes the demand sub-cluster with M3 and M9.
-
M16Oct 2027
Kills the hidden objection: “explaining it takes longer than doing it.”
-
M17Nov 2027
Makes the overloaded reader feel seen, not scolded — each sign maps to a delegable fix.
-
M18Dec 2027
The unglamorous infrastructure that separates professionals from piles.
-
M19Jan 2028
Bridges records to depositions — litigation-level thinking on display.
-
M20Feb 2028
Retires the remote objection for good — your Montana-to-nationwide practice as the living example.
-
M21Mar 2028
High stakes, zero defects — positions you as the error-elimination layer.
-
M22Apr 2028
Transparent pricing that pre-qualifies inquiries — the way all good pricing content does.
-
M23May 2028
From having depositions to using them at trial.
-
M24Jun 2028
The capstone hub — assembles the whole series into one operating playbook.
Month 9's checklist is the flagship lead magnet for the mailing list. Months 5, 11, and 24 are bookmark-grade reference posts — worth promoting to the list twice. The Publishing Day guide includes the newsletter step.
One month behind is a hiccup; two is a hole in the chronology. The house rule: publish the late one, then the current one — never let the gap reach two.