The drafts are written. Your hour is what makes them true — and makes them yours. 5 min read
Every post in the campaign moves through the same assembly line: Generate → Isolate → Compose → Human Review. Most of that line has already run before a draft ever reaches you. This page shows you exactly which stations are yours, with honest time estimates — the same way you'd want a records-review quote.
The split 1 min
Think of it like a demand package landing on an attorney's desk for signature: the assembly is done, the verification and the signature are not — and those two things are the whole reason the attorney is in the loop.
✦ Already done for you
For every one of the 24 posts: the full draft, written to its calendar brief in your voice's direction · the SEO front matter — title, slug, meta title, meta description, target keywords · the internal-link list (which service page, which sibling post, which closing page) · the schema note (Article, plus FAQ where the calendar calls for it) · a drafted CTA.
⚑ Only you can do
Verify the ethics framing against your state's rules and your actual engagement practices · confirm every dollar figure against your current rate sheet · confirm the benchmark hours match your real turnarounds · make it sound like you — the voice pass · the final go / no-go. None of this is delegable. That's the point of you.
The assembly line, in your terms 2 min
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Generate — done before you arrive (your time: 0 minutes)
The draft gets written to the calendar brief — structure, argument, examples, front matter, all of it. This already happened for all 24 posts. They're sitting in your shared folder like a case file that arrives pre-organized.
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Isolate — done before you arrive (your time: 0 minutes)
Every claim in the draft that could be wrong — an ethics characterization, a dollar figure, a turnaround estimate — has been pulled out and flagged rather than asserted as fact. You'll see them marked as review flags in each draft's header. It's the same discipline as flagging the entries in a chronology the attorney needs to look at personally.
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Compose — your first 20 minutes
Publishing day: paste the draft into Sanity section by section, set the meta title and description from the front matter, and wire the internal links. The Publishing Day guide walks this click by click. With the draft open beside Sanity, twenty minutes is a comfortable estimate, not a heroic one.
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Human Review — your real 30–40 minutes
The part that matters. Read the post the way the most careful attorney in your inbox would: Is the ethics framing right for the jurisdictions you serve? Are the numbers yours? Do the fictional examples stay fictional? And does it sound like you — would you say this sentence to an attorney on the phone? Fix what doesn't pass. Your judgment here is the product.
- Generate + Isolate — already done before your hour starts
- Compose — ~20 min in Sanity
- Human review — ~30–40 min, the part that matters
About one hour per month: ~20 minutes composing in Sanity, ~30–40 minutes of real review. Some months less (the draft's clean), the rate-sheet months a bit more. If a month is ever ballooning past two hours, something's wrong — email John instead of grinding.
The standing review flags 2 min
These come up on a schedule, so keep this list — it's consolidated from the headers of all 24 drafts. The month numbers tell you when each flag will land on your desk.
- Ethics citations & framing — Months 1, 4, 20, 21. The drafts reference authority deliberately generically; you (or a friendly attorney) confirm the framing fits your state's rules and your actual practices. M21's jurisdiction-variance disclaimer must survive every edit.
- Benchmark hours — Months 7, 22. The time estimates must be your real turnarounds, not plausible-sounding ones. M22's worked examples reuse M7's numbers — keep them consistent.
- Dollar figures — Months 4, 12, 22. Every figure comes from your current rate sheet on the day you publish. If rates changed, recompute the worked examples; don't publish stale math.
- Records-fee / HITECH references — Month 18. Fee rules drift; verify they're current before that post ships.
- The honest-hiring posts — Months 6, 12 deliberately tell some readers to hire in-house instead of using you. That honesty is the strategy. Don't soften it in review.
- All case examples fictional or fully de-identified — the discretion itself is a credential.
- Audience is attorneys, never injured consumers. Nothing reads as legal advice; no outcomes promised.
- The standing footer line is present: educational content for legal professionals, not legal advice.
- The voice pass: would you say it out loud to an attorney?
On publishing day, all of this collapses into the Pre-Flight checklist — one printable page you can run in two minutes.
Put it on your calendar like a deposition — same week each month, before the publish date, non-negotiable but small. The campaign doesn't need your weekends; it needs sixty defended minutes.